Buyers, partners of The SM Store, give back to communities

MANILA. Sharing the gift of learning. The SM Store’s “Donate A Book” collected over 130,000 books in 2021 from customers and partner organizations. The books have been distributed to over 100 public schools and community organizations across the country. (photo added)

THANKS to the generosity of its buyers and partners, The SM Store was able to collect over 130,000 books and 45,000 toys through its “Donate-A-Book” and “Share-A-Toy” programs in 2021. The SM Store offered buyers a P100 Discount Coupon for every toy or book they donated. In addition to books and toys, The SM Store also donated backpacks and school supplies.

Community programs were implemented in partnership with the SM Foundation for children in public schools, orphanages, pediatric hospitals, health centers, Christian and Muslim charities, non-governmental institutions and indigenous communities. Each of The SM Store’s 68 branches has identified at least two community beneficiaries for the donation campaign. A list of recipients can be found on its website at

“We are grateful for the overwhelming support from our shoppers for our Donate-A-Book and Share-A-Toy. Our shoppers are looking for ways to give back, especially during difficult times, and we at SM Store are happy to share this mission with them,” said Chelo Monasterio, President of The SM Store.

She added that last year’s programs were special because, in addition to the generous buyers of The SM Store, academic institutions, private companies and non-governmental organizations (NGOs) also took part in the initiative and made donating books and toys to communities.

Schools, publications and NGOs mobilized communities to share the joy of learning

For Donate-A-Book, the Coordinating Council of Private Educational Associations of the Philippines (Cocopea); Philippine Association of Private Schools, Colleges and Universities (Papscu); and the Catholic Educational Association of the Philippines (CEAP) have mobilized their members to donate quality books and reference materials that will help rebuild and enrich community and public school library collections.

Olivia Camatog, principal of De La Salle Zobel in Alabang, a member school of Papscu and Cocopea, said the books they donated were from their library collection, some of which have multiple copies. Through this program with SM, Camatog has expressed its joy in making a significant contribution to the reconstruction of other schools’ libraries.

(Representatives of “Learning is Fun WS Publication” made book donations to The SM Store and SM Foundation via an online event. The donated books were given to children in hospitals, health centers and schools. charities.)

Publishing houses like “Learning is Fun WS Publication”, one of The SM Store Stationery’s business partners, donated reference books and activities. Papscu Network’s Trailblazing Publishing also shared brand new K-12 books for public schools.

The Philippine Commission on Women and the National Council of Women of the Philippines also shared books they collected from partner NGOs. “Through The SM Store’s distribution network and nationwide presence, we are pleased to partner with them to help our book collection reach more girls and boys in remote communities,” said Sandy Montano. , President of the Philippine Commission. on women.

Donate-A-Book was implemented at select branches of The SM Store from August 15 through September 30, 2021. Books were donated to over 100 public schools and community organizations.

Business partners and private companies shared toys to make children happy

The SM Store and Toy Kingdom have teamed up for Share-A-Toy from December 1-31, 2021 at all SM Store and Toy Kingdom locations nationwide.

HSBC Global Service Center Philippines has adopted the Share-A-Toy program as part of its employee engagement activity. HSBC employees shared 4,000 new toys and learning materials.

(Sharing joy through toys. SM Store and Toy Kingdom’s “Share A Toy” collected approximately 45,000 toys in 2021. SM Store branches nationwide are currently rolling out distribution in selected communities.)

The SM Store is currently rolling out the distribution of donations to selected communities. SM Store branches have already distributed some of the toys donated to children in the remote Aeta communities of Guimaras and Antique; Jalaud Elementary School in Iloilo; Bahay ni San José Orphanage; Benguet General Hospital and Medical Center; Philippine General Hospital; Mary the Queen Parish in Quezon City; and San Mateo Elementary School and Guitnang Bayan Elementary School in Rizal.

(Clothing sharing with communities impacted by Odette. “Share Your Extras” is currently accepting clothing donations at participating The SM Store locations nationwide until February 28, 2022.)

This year, The SM Store launched its donation campaign with “Share Your Extras” to benefit communities affected by Typhoon Odette. SM shoppers were encouraged to donate old and new clothing. Collections from Metro Manila and Luzon branches will be distributed to typhoon-affected areas in Visayas and Mindanao. Share Your Extras ran from January 15 to February 15, 2022 for Metro Manila branches and from February 1 to February 28 for North and South branches in Luzon, Visayas and Mindanao. For each donation, buyers will receive a P100 discount voucher valid for their next purchase. (Sponsored Content)

Comments are closed.