Dialog, MAS, Hemas & Sarvodaya launch “Manudam Mehewara” to help communities in need – Other







As part of a mission to provide emergency relief to families and communities most affected in the country due to the current economic crisis, Dialog Axiata PLC, MAS Holdings, Hemas Holdings PLC, Sarvodaya Shramadana Movement and PwC Sri Lanka have joined forces to launch the ‘Manudam Mehewara ‘ relief initiative.

Driven by its shared values ​​and vision to provide immediate assistance to marginalized and vulnerable communities, the “Manudam Mehewara” business coalition has teamed up with like-minded partners, including Sarvodaya, who will identify and provide disaster relief. emergency to more than 100,000 affected families, particularly communities in great poverty. PwC has partnered with the pro bono initiative to monitor financial governance and reporting in accordance with corporate partner compliance requirements. Additionally, ITN, Siyatha, Swarnawahini, TV Derana and Vasantham joined the effort as media partners. Manudam Mehewara will start his activities on the 10and In April 2022, in case of urgent need, essential dry ration packs will be distributed to families in need in the 25 districts.

Supun Weerasinghe, Group Managing Director of Dialog Axiata PLC, said: “We are grateful to MAS, Hemas, our project delivery partner – Sarvodaya and our accountability partner PwC for joining us in this endeavor to provide support relief to more than 100,000 families in need. Across the country. As a trusted digital companion to over 17 million Sri Lankans, we have recognized the immediate need for action to help mitigate the impact on our affected communities. We have always carried out such relief initiatives to help marginalized communities when they need it most. Given the magnitude of the challenge ahead of us, we invite Corporate Sri Lanka to join us in this effort.

Speaking at the launch, Suren Fernando, Group CEO – MAS Holdings, said, “MAS is an organization known for its social conscience, and at times like this, we are privileged to be able to act on the one of MAS’ core values ​​- giving back to the community and country we call home. Having worked with Sarvodaya many times before, we are confident that if anyone has the bandwidth and ability to make a meaningful difference for these vulnerable communities, it is them. Sarvodaya is the ideal implementation partner, with its island-wide philosophy and network of resources. I sincerely hope that other businesses in Sri Lanka will be inspired to join us, recognizing the need to act now, and come together through this program or find ways that are within their means to support the people of this nation during their desperate time. need. It is our nation, our people and our collective responsibility.

Commenting, Kasturi Chellaraja Wilson, Group CEO of Hemas Holdings PLC, said: “As a Sri Lankan company, it is our responsibility to ensure that we meet the immediate needs of our people across the country. Our goal, to support healthy living, focuses on eliminating inequalities and this partnership aligns with our ongoing efforts. Over the coming months, we will continue to work with partners and deliver interventions that will ease the burden on our communities and our employees. »

Expressing his thoughts on this initiative, Dr Vinya Ariyaratne, President of the Sarvodaya Shramadana Movement, said, “We are delighted to partner with high caliber companies such as Dialog, MAS and Hemas to launch this humanitarian initiative aimed at providing a emergency assistance to families. hardest hit by the current economic crisis. We will identify beneficiaries using scientific criteria based on numbers, evidence and we aim to cover all 25 districts. As food insecurity increases at an alarming rate, we plan to go beyond emergency assistance to also provide sustainable solutions such as home gardening to these families. I invite other businesses to join in this effort as well so that collectively we can take care of our own brothers and sisters in the country.

The Manudam Mehewara program will be conducted for 60-90 days, until a sustainable benefit transfer system is established in the country through an effective economic recovery plan.

Pictured from left to right – Sujeewa Mudalige, CEO, PwC Sri Lanka, Dr Vinya Ariyaratne, Chairman, Sarvodaya Shramadana Movement, Supun Weerasinghe, Group Managing Director, Dialog Axiata PLC, Kasturi Chellaraja Wilson, Group CEO, Hemas Holdings PLC, and Suren Fernando, Group Managing Director, MAS Holdings (Pvt) Ltd

Pictured from left to right – Ravi Siriwardhana, Deputy Managing Director (Marketing) Independent Television Network, Ajaz Shafeek, Managing Director – Voice of Asia Network, Sujeewa Mudalige, Managing Director, PwC Sri Lanka, Dr Vinya Ariyaratne, Chairman, Sarvodaya Shramadana Movement, Supun Weerasinghe, Group Managing Director, Dialog Axiata PLC, Kasturi Chellaraja Wilson, Group Managing Director, Hemas Holdings PLC, and Suren Fernando, Group Managing Director, MAS Holdings (Pvt) Ltd, Rangana De Silva, Head of Cannel EAP Network PVT LTD, Thushara Perara – Group Marketing Director, Power House (Pvt) Ltd


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