Imperial Partners with Trails South Africa to Develop and Connect Safely Communities in Western Cape – Event and Industry News

November 24, 2021; Yesterday Imperial, in partnership with Trails South Africa (Trails SA), proudly celebrated the official opening of the first section of the planned 6,000 km trail network in the Western Cape. Earlier this year, Imperial announced this partnership with Trails SA, a non-profit company engaged in developing an adventure tourism network in South Africa, on its Trails Western Cape project. This community development initiative, which is supported by the Western Cape government, focuses on linking existing trails to create a network that will not only create jobs and provide a safe walking option for pedestrians within connected communities, but will also bring essential adventure tourism. returned to the region.

“When we launched our partnership with Trails SA to support the development of these trails, connect communities safely, and provide employment opportunities for local residents, we envisioned a trail network that is built on empowerment and community development, ”said Mohammed Akoojee, Group President and CEO of Imperial Oil. “As a purpose-built organization, we are committed to creating and sustaining value in our countries of operation, including the development of the communities in which we operate. We are delighted to see that this initiative is already realizing our vision so soon after its inception. ”

The first phase of the Trails SA project has been completed and includes the linking of the trails from the Banhoek Conservancy to those in the Idas Valley, Paarl and Franschhoek, as well as the trails from Stellenbosch to those in the Idas Valley.

“To date 3,800 km of trails have been connected, with over 100 people employed in both contract and permanent positions, and hundreds of companies on the route have started benefiting from the trails,” said Reghard. Goussard, co-founder of Trails SA. “The economic multiplier effect of this project in the community is significant, with the wages received being used to purchase other essential goods and services from small local businesses. ”

In addition, 22 rangers were permanently employed to maintain the trails and provide support to trail users. They make sure people buy permits to ride the trails, help fix broken bikes, and provide assistance to anyone in need of medical attention.

Western Cape Prime Minister Alan Winde, who commemorated the launch today, said: “I want to congratulate Imperial and Trails SA, who go above and beyond to connect our communities through linking the trails. This is a tremendous immediate boost to job creation in our province, while developing our ecotourism infrastructure for the future. This will undoubtedly allow for sustainable economic growth as our tourism sector recovers and grows. I thank them for this initiative, and I am convinced that this initiative will be a great success.

Imperial also proudly announced a two-year sponsorship of the Fairtree Cannondale Racing Team, which will now be known as the Fairtree Imperial Cannondale Racing Team, at yesterday’s event. This accomplished mountain biking team, whose members are men and women from the local communities surrounding the developing trails, had the opportunity to demonstrate their talent on the world stage.

The Imperial sponsored trails in Franschhoek are patrolled by the Fairtree Imperial Cannondale racing team, known to locals as the “Rangers of Banhoek”. “We are happy to play a role in helping this team succeed – not only in the great work they do on the trails, but also in the sport they have chosen – an important area of ​​CSI’s development for Imperial.” Akoojee said.

Chris Norton, Fairtree Imperial Cannondale Racing Team Director, added: “The team is a positive example of how sport has the power to unite communities and change individual circumstances as it did with these amazing runners. We are proud to have Imperial on board as a partner, which will undoubtedly take the team to another level and allow them to reach their full potential. In addition, the partnership with Imperial will provide the team with much-needed transportation for tours and allow them to continue the important work they do with Trails SA.

These projects are stimulating development in the form of infrastructure, jobs, healthy lifestyles, and business and skills development, and Imperial is delighted to see the first phase of this new trail system already attracting visitors. and have a positive impact in the community.

“This not only stimulates community development as planned, but also provides local communities with a sense of pride and ownership of the trail system, which will positively influence the success of the project in the years to come,” Akoojee concluded.

Click on here for a video on the Imperial Trails SA project.

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